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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail TouchPoints

Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National Retail Security Survey, losses attributed to retail theft rose to $112.1 Cracking down on retail crime isn’t just about stopping thieves anymore. billion in 2022, up from $93.9 It’s about keeping employees and shoppers safe.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. The only problem is, for many retailers, the idea of becoming involved in the financial transaction part of the journey is a leap too far. Its simplicity works for the retailer and customer alike. It’s reckoned that nearly 4.5

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Hit Hard by the Pandemic, Most Minority Business Owners Optimistic About the Future

Retail TouchPoints

In May 2020, McKinsey issued a report stating while the COVID-19 pandemic was shaking up small businesses across the board, it was disproportionately affecting minority-owned small businesses. Think food services, retail and personal and laundry services, for instance. Reasons cited were that the country’s 1.1

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A Small Business Guide to Handling Cross-Border Payments

Korona

Small businesses can now easily find employees across the world for both part-time contract work and full-time positions. So retailers, too, need to be prepared to accept payments across borders. Read on the learn more about cross-border payments and how small businesses can make this process simple, reliable, and efficient.

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Four Money Management Strategies Every Small Business Retailer Needs to Know 

RetailMinded

Efficient money management is key to business success, and it’s how you stabilize your small business and make it less likely to fail. . Yes, your business can fail if you don’t learn how to efficiently manage its finances right away. In fact, data shows that 82% of small businesses do fail because of cash flow problems.