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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The national ad spot will air across linear and streaming TV and social media, featuring a cast of creators and beauty influencers.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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5 Marketing Ethics to Follow on Social Media

Kissmetrics

How important are marketing ethics when it comes to your purchase decisions? Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

The new Liverpool store boasts seven floors and 120,000 square feet – the behemoth space formerly owned by Owen Owen will play host to an expansive fashion offering, dynamic beauty edit, two restaurants, a roof terrace with incredible views of the city.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.