article thumbnail

5 strategies to stand out during BFCM

lateshipment

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

article thumbnail

What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Here’s how.

Blog 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Those include one from Danielle Moss, Co-founder of the popular lifestyle blog The Everygirl , who described how her great-aunt inspired her as a mom. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

Customer 225
article thumbnail

7 Tips To Recruit Power Sellers to Your Marketplace

Algopix

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Today, more organizations are again holding-in-person events after holding virtual-only events during the height of the COVID-19 pandemic.

article thumbnail

Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Klaviyo Features.

article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Games 186
article thumbnail

How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

This comprehensive blog reveals best practices to spot tracking issues in GA4. Checking Session- & Event-Level Attribution Another important step is to compare session-level attribution in GA4 to a UA last-touch attribution model. Any discrepancies in event-level attribution or odd source/mediums should be investigated.