article thumbnail

How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

PPC 259
article thumbnail

How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Post Content That Capitalizes on Current Events in Your Industry. Draw in organic Facebook leads by covering industry events and trends. For instance, you could write regular articles or blog posts around trending topics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Chanel has combined offline marketing with digital marketing in a holiday popup event at The Standard in New York. Understand the Luxury Customer.

Marketing 363
article thumbnail

How to Promote Your Small Business

Wiser

Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.

article thumbnail

How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. Use Audience Feedback to Refine Your Lead Magnet Idea. Being Specific About The Value.

Customer 360
article thumbnail

Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday. Consider running targeted Amazon PPC (Pay-Per-Click) campaigns to boost the visibility of your products.

article thumbnail

How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

Open, they’ll know when to start pushing pay-per-click (PPC) and display campaigns for these items. These recurring events are huge for retailers that want to drive results in key periods. These recurring events are huge for retailers that want to drive results in key periods.

PPC 150