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How to Create an Editorial Style Guide

Kissmetrics

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. An editorial style guide is a set of guidelines for the writers and editors on your team.

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5 Actionable Tips to Get Your Website Added to Google News

Kissmetrics

Google News is reserved for sites and blogs that publish timely, topical articles. For your story to strike a chord with editors, who will in turn syndicate it at Google News, PBS recommends that you present information from the most to the least important content points. But, before you apply, follow these guidelines: 1.

Article 362
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How to Use Reverse Image Search For Competitor Research

Kissmetrics

Sure, you can blog until you have hundreds of posts on your site, but it takes time. I’d recommend using a headshot of the person who would be credited as the author. They’ll likely use the same headshot for their guest blogging bylines, just like I do. Read Their Blog. Your bottom line. Probably not.

Blog 298
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20 Web Design Effects to Enhance Your Website

Groove

Ensure that your website and design practices meet both the ADA Compliance Guidelines and WCAG guidelines established by the Web Accessibility Initiative. With these guidelines, you can rest assured that people with varying abilities can easily navigate your website.

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Best Practices To Build Ecommerce Branded Order Tracking Pages

lateshipment

Also, your branded tracking pages can contain personalized product recommendations and promotions to drive repeat sales. To help you build great and beautiful-looking order tracking pages, here are some guidelines that you can follow. Best practices to create an eCommerce order tracking page.

eCommerce 130
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. Thus, hopefully, they find my company relevant when a blogger they follow recommends it.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do?

eCommerce 258