Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
RTP blog
SEPTEMBER 25, 2018
But with the oversaturation of available data points changing how retailers view the shopper journey, the a question that should be on every retailer’s mind is: Am I measuring this spend accurately? EBay’s attribution strategies still depend on the product sold and the length of the typical sales cycle, said Flanery-Rye.
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