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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

This comprehensive blog reveals best practices to spot tracking issues in GA4. This can be done by comparing the GA4 Traffic Acquisition report to the All Traffic -> Source / Medium report in UA. It’s also crucial to review event-level attribution using the Advertising -> Model Comparison report.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

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The Definitive Guide to Online Reputation Management

Kissmetrics

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Many blogs reported the fact as a negative public relations case. Would they recommend it? We have plenty of outlets to do what we need.”

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

Given the world of mobile-first SEO , all pages (mobile and desktop) were deindexed until the source of the issue was discovered in the mobile template and our client took our recommendation to remove the app. We recommend crawling the site in both modes to identify discrepancies. This story doesn’t end tragically, though.

SEO 110
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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. I recommend that you do not check this box. Low effort. That’s where I like to be. It should end with “.xml”

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). description. image_link. canonical_link (new). Page (URL).