Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Cross-Channel Orchestrations. Klaviyo vs. Listrak.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Omnisend

MAY 4, 2021

Influencers are welcome on virtually all social media channels. TikTok is today’s popular platform, overtaking YouTube and Instagram influencer marketing. Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Reach Customers On Any Channel.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Retail TouchPoints

JANUARY 8, 2024

Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. This will prompt the ORC to avoid that retailer forever. Michael Osborne is the CEO of Appriss Retail.

Recommendation 215

Recommendation Omnichannel Shipping Costs eCommerce 215

Prisync

MARCH 13, 2018

When you have a thorough understanding of this, you’ll be able to tailor your content and make more personalization on various channels (more on that later) to exactly the type of content they’d be interested in. It should come as no surprise to you that social media is important for any ecommerce store, especially electronics.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Tips for Getting Started. Determine your goals for the holiday season.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples. Our Recommendations. in 2020, compared to 2.38

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 But there are several other things which the e-commerce market experience back in 2022.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Statistics show that customers are more likely to respond to SMS marketing in comparison to emails. Plus, the average response rate for SMS marketing is 45 percent.

eCommerce Marketing 65

eCommerce Marketing eCommerce Marketing Customer 65

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Groove

MARCH 14, 2019

We typically recommend that brands set up four key external automation workflows for high-frequency activities: Order receipt and confirmation. Among these, we recommend merchants automate the following: Inventory levels across sales channels. Although marketing automation isn't a new concept, this field has truly blossomed.

Merchant Services 279

Merchant Services Improvements Payment Services eCommerce 279

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Common Google Analytics Errors for ecommerce Accounts. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 250

eCommerce SEO Events Recommendation 250

Omnisend

JUNE 4, 2021

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. The purpose of marketing is to reach the customer and generate an action or response. SMS marketing consists of sending text messages to convey an announcement of some kind; i.e., a reminder, a promotional deal, etc.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Optimizely

MARCH 5, 2020

You’re inserting relevance into everything from your subject lines to the actual products you’re recommending within each email. It’s the best way for Ecommerce marketers to make every web visitor feel like they have a personal shopper. That’s why we’re so excited to introduce Zaius On-Site Personalization.

Presentation 195

Presentation Recommendation eCommerce Marketing eCommerce 195

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 268

Social Media X-cart Consumer Events 268

Kissmetrics

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

eCommerce 339

eCommerce Payment Services Recommendation eCommerce Platforms 339

ChannelSale

DECEMBER 4, 2023

This blog will discuss social commerce, examine its factors for growth, and explain why businesses should invest in this channel. What Is Social Commerce? Social commerce combines online shopping and social networking. User-Generated Content (UGC): UGC is crucial to social commerce.

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

Retail TouchPoints

AUGUST 2, 2022

This gives marketers an opportunity to contact that customer two weeks in advance of the anniversary instead of the customer waiting for the last minute (or even forgetting) to place their order. Which Channels Work Best for Zero-Party Marketing? There are several channels where consumers have been open to providing more data.

Clothing 222

Clothing Fashion Channel Information 222

Groove

MARCH 28, 2022

Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. In this blog, we’re reviewing a few B2B email marketing strategies that you can implement to engage your target audience and turn email into a high performing revenue channel. B2B Email Marketing Strategies. Conclusion.

B2B 195

B2B Marketing Merchant Services Webinar 195

SellBrite

APRIL 9, 2017

But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their campaigns across multiple channels at scale: Purchase journeys across multiple devices – The average American now owns 3.64

eCommerce 123

eCommerce eCommerce Marketing Recommendation Social Media 123

Retail TouchPoints

SEPTEMBER 2, 2020

The e-Commerce alcohol market has seen a surge in growth as a result of COVID-19. In fact, alcohol was one of the fastest-growing categories in e-Commerce channels, according to Nielsen research : from the first week of March to June 27, 2020, online sales grew 309% over the same period year.

Food and Beverages 233

Food and Beverages Merchant Services eCommerce Shipping Costs 233

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Typically, we recommend having four-email set up in your workflow. Retargeting. Lead Capture.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Groove

FEBRUARY 2, 2022

In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Did you know that 72% of people prefer to receive branded content through email as opposed to any other channel? Use email to send product recommendations based on customer behavior or abandoned cart reminders.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Omnichannel is Still Tough to Achieve.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Groove

SEPTEMBER 17, 2020

According to HubSpot, Facebook is the primary content distribution channel for marketers today. There are a ton of Facebook advertising formats available, so we recommend conducting some research to see which is best to help your business grow. Need help with your eCommerce marketing or advertising?

Social Media 284

Social Media B2B Information Events 284

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. It’s still a great channel to reach your customers, but it’s more important than ever to send your customers high quality, relevant content. than first time shoppers. Make Email Personal.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

SellBrite

JULY 22, 2020

After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. Sellers want more marketing options. Why Sellers May Consider Etsy Alternatives. that’s capped at $250.

Home Furnishings 159

Home Furnishings Merchant Services Arts Supplies 159

Demac Media

JUNE 26, 2017

We still recommend that retailers achieve compliance. If you run a commercial business that uses an electronic channel to promote or sell your products and services, we recommend that you achieve CASL compliance immediately. Urgent CASL Information: You’re at Risk! Reality Check. #1 1 – No one likes spam. #2

eCommerce Marketing 45

eCommerce Marketing Improvements eCommerce Electronics 45