Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With recent episodes highlighting upselling tactics and business owners in niche markets, it’s no wonder it’s become one of the standouts in our podcast feed. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. When entering new markets or moving to DTC, specialist technology needs are likely to rise.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Plus, there are extra points to think about too, like how you’re going to market your store and optimize sales. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. Should I hire a digital marketing agencyto market for?

Consumer 46

Consumer Social Media SEO Webinar 46

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. One of the biggest assets and greatest benefits of content marketing is implementing a social media branding strategy.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. As eCommerce growth experts, our clients include not only 7 and 8-figure businesses, but 9-figure annual revenue eCommerce companies as well.

PPC 105

PPC eCommerce SEO Information 105

BigCommerce

APRIL 6, 2017

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings. Case Studies. increase in conversion rates.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Traffic and Sales

MARCH 16, 2017

Borrow reputation & build more referral traffic via Instagram marketing. Remember that this is a marketing strategy and thus email outreach should be done consistently. Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. Build more leads & trust with free guides. of visitors.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Take the time to educate the market as a whole, and the sales will come through backlinks and SEO. There are five PR specialists for every one journalist.

eCommerce 340

eCommerce Social Media Reference Article 340

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It also makes it easy for you to search through your content for reuse and resharing, create SEO-friendly content, and more. An Intro to Digital Experience for Marketing Webinar.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Marketing 138

Marketing Merchant Services Payment Services SEO 138

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Shopping Signals

JANUARY 12, 2018

Is eCommerce inbound marketing really that hard? Writing content, blogging, whatever you’d like to call it, is a real challenge for many eCommerce marketers. So Why is eCommerce Inbound Marketing More Difficult? Nope, you’re an eCommerce store. Content marketing for your eCommerce store is tough work.

eCommerce 81

eCommerce Marketing White Paper Article 81

Inflow Insights

DECEMBER 3, 2019

If you want to read an example of a company using Monetate for product recommendations, check out this case study of Helly Hansen using their geotargeting capabilities to deliver customized experiences based on the local weather conditions. Certona: Use Cases & Unique Features. These include: Platform Ease of Use.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Inflow Insights

FEBRUARY 27, 2019

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Then we can’t create case studies like this one.). 14 – In-Market Audiences Offers Keyword Flexibility (And More Aggressive Bidding Strategies).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Litmus an email marketing analytics firm collected data showing email has a higher return on investment than social and paid. Permission Marketing. Seth Godin popularized the term permission marketing.

Shopify 36

Shopify Payments Blog Social Media 36

BigCommerce

OCTOBER 26, 2017

What if you are ready to invest in international expansion and localization to own a brand new market long before you competitors? Market Insights. For mid-market merchants, there are a substantial number of 3PL/fulfillment providers that can take shipping off your hands. The International Expansion Playbook. Get it now.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. What Staying The Course Looks Like for Some eCommerce Companies. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. If you have a premium product that ranks super well and drives a lot of sales for your eCommerce store, pump it up to 400–500 words. Improving your eCommerce product descriptions is not a one-person job. Content Villain.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223