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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Mobile-first indexing is now Google’s default for all websites. If you want to increase your discoverability in the search engine results pages (SERPs), you need to maximize your desktop and mobile design and speed. People tend to start shopping on mobile devices and complete their purchase on desktop. Integrate live chat.

B2B 107
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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Mobile Accessories. One company we work with sells mobile accessories. Looking at eCommerce Marketing Long-Term. SEO: How to Pick and Profit From Long Tail Keywords for eCommerce. This could be a great use of marketing resources for brands diverting spend from other places. Creating more content.

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Facebook eCommerce Ads: How to Skyrocket Revenue

Groove

Although there are no hard-and-fast rules saying you can only use certain ad formats for certain eCommerce objectives, some formats do lend themselves to certain phases of the buyer’s journey. Below, we’ve outlined some of our favorite ad formats for eCommerce marketing and the stages in which they are best to utilize.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305