The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
One will be different kinds of website visitors (Product viewers, shopping cart abandoners, etc). In the callout extensions, they mention a couple of other benefits: Free shipping over $30, Free returns, 100% not animal tested, etc. One of the Headline texts points out that they are now “Now shipping to France”.
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