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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In-store Sales Still Beat Online .

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5 Retail Management Software Options for Multi-Channel Success

Fabric Blog

Consumers are treating the traditional shopping experience as increasingly transactional. By conducting research and comparisons online before visiting a brick-and-mortar retailer, customers limit their browsing time. Shifting consumer trends are evident in the increase of options such as curbside pickup—which grew from 10.8%

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Omnisend vs Attentive: A feature-by-feature comparison

Omnisend

Find out by reading this detailed review and comparison post. You can create multi-touchpoint marketing campaigns, leading to higher conversions and ROI. Here is an Omnisend vs Attentive quick comparison. This method is useful for offline channels, such as in-store signage or print ads.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.