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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Equally crucial is treating each impression as an experiment. This saves RMNs money in production, timing and media planning.

Retail 255
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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. We are thus able to eliminate intermediaries and transfer the benefits to consumers.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 213
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How CarMax Digitized, and Personalized, the Car-Buying Experience

Retail TouchPoints

A car is one of the biggest purchases most consumers make, but the process of buying one, especially used, has long been one of consumers’ most dreaded retail experiences. So in 2018 the retailer embarked on a five -year digital transformation journey aimed at making every stage of the car-buying journey omnichannel.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience. Customize physical stores to the omnichannel experience.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. RTP: What key consumer behaviors are you aiming to respond to as a brand?

Supplies 226
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.