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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

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The Neiman Marcus Bankruptcy: Separating The Myths From The Realities

Steve Dennis

While growing competition from the likes of Net-a-Porter, Farfetch, TheRealReal and many others, along with its own vendors’ dialing up of direct-to-consumer efforts, makes it difficult for Neiman’s to gain relative market share, luxury e-commerce remains largely Amazon proof. Don’t blame the shift to online shopping either.

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Advantages of Headless Commerce for Marketers

Kibo

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Not missing a beat, consumers began returning to physical stores in 2021 as pandemic restrictions lifted and vaccines became widely available. Why should marketers care about headless commerce?

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How B2B Companies are Preparing For an Economic Downturn

Kibo

In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

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The New E-Commerce Roadmap for Brands

ChannelAdvisor

With more consumer spending happening online than ever before, many manufacturers are looking for new ways to take advantage of the expanding e-commerce landscape. . For example, you can start by focusing on: Developing a strong direct-to-consumer selling strategy.

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ChannelAdvisor Pulse E-Commerce Newsletter | June 2019

ChannelAdvisor

eBook] 7 Best Practices for Selling on Marketplaces. eBook] Your Crash Course on Amazon Sponsored Products. eBook] Your Ultimate Guide to Advanced Amazon Advertising. [On-Demand We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. Get Seen on Amazon.

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Why Customer Care Will Win the Sale

Kibo

Why Customer Care Will Win the Sale Consumers are largely motivated by one thing: Price. With a wealth of information at their fingertips, including product details, promotions, coupons, and sales, consumers have become even more selective with what they spend their money on and who they spend their money with.