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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

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New [eBook] 8 Strategies to Maximize Omnichannel Revenue

Wiser

Growing sales across all channels takes a holistic approach. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with our new eBook, called 8 Strategies to Maximize Omnichannel Revenue. Here are a few topics that we cover: Consumer sentiment. You need both for a chance at success.

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2023 E-Commerce Series: Adapting to Changing Consumer Behavior (Part 1)

ChannelAdvisor

Recession or not, marketers can take swift action to safeguard their businesses and stay resilient in the face of ever-changing consumer behavior. While the pandemic forced consumers online, today, many choose to shop multiple digital channels in favor of convenient browsing, product research and click-and-collect options. .

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New Direct to Consumer Guide from Wiser and CPC Strategy

Wiser

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. Here are just a few of the things you’ll learn from our joint eBook: . And more! .

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. Enter content marketing.

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[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping. Yes, the consumer journey has changed — drastically. And Google Shopping.

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Key trends that will help retailers respond to growing consumer confidence

365 Retail

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.