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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 266
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

This conversion strategy improves the quality and buying power from all traffic, not just visitors gained from paid campaigns or search engine optimization. Based on these convictions, I became one of the few conversion optimization evangelists of that time. And the end is more conversions. Get started now.

PPC 96
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The 8 Best CRO Companies of 2020

Kissmetrics

Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. 2 Trinity — Best For E-commerce Conversions. Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche.

eCommerce 316
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Here are the top 10 most common challenges faced by eCommerce businesses of all sizes. Amazon is taking over the eCommerce world with their massive online product catalog. Digital marketing channels are evolving. Retaining customers.

eCommerce 167