Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers. That makes this channel an expensive one to play in.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 270

eCommerce SEO Events Recommendation 270

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of the mobile search engine market share.

PPC 78

PPC Mobile Social Media Search Marketing 78

Algopix

DECEMBER 19, 2023

In the dynamic and ever-evolving landscape of e-commerce, Amazon Seller Central stands as a formidable hub, providing online retailers with a robust platform to connect with a diverse and expansive customer base. Sellers learn how to seamlessly integrate and manage multiple sales channels, reaching a broader audience.

eCommerce 108

eCommerce PPC Multichannel Merchant Services 108

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 256

Improvements PPC Retail Financial Services 256

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. It’s milk and cookies, and the same is true for eCommerce.

PPC 96

PPC SEO eCommerce Social Media 96

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

PPC 88

PPC eCommerce Other Improvements 88

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Omnisend

APRIL 30, 2021

Ecommerce is booming, especially for the fashion and beauty sectors. Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

NOVEMBER 15, 2021

When your eCommerce business sells a wide variety of products, tracking and comparing their performance each month can be a major headache. Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Fortunately, there is a better way.

PPC 112

PPC eCommerce Download Supplies 112

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Kissmetrics

NOVEMBER 26, 2020

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Digital channels will be essential for luxury brands going forward. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions.

Marketing 363

Marketing PPC SEO Magazine 363

Ecommerce Platforms

MAY 16, 2022

Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). .

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Algopix

SEPTEMBER 12, 2023

In the ever-evolving world of e-commerce, Amazon stands as the titan of online marketplaces. Our List of the Top 10 Amazon Listing tools for 2023 Linnworks www.linnworks.com Linnworks is an extensive e-commerce software tool that connects and automates all parts of the online selling process.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

PPC 115

PPC eCommerce Multi-channel SEO 115

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. it grows your credibility.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

ROI Revolution

JUNE 17, 2020

This news follows similar announcements with other established channels. To help your brand take better control of your website and PPC campaigns to increase revenue and convert more browsers into buyers, we’re partnering with Digital Commerce 360 for an expert webinar on June 24 from 2-4pm EST. .

Shopify 78

Shopify Channel PPC Social Media 78

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google’s dominance in ecommerce paid search now approaches 90% of all paid search clicks. The mobile revolution continues to fuel ecommerce growth. Google Shopping Click Share.

PPC 60

PPC eCommerce Payments Payment Services 60

Algopix

AUGUST 14, 2019

Luckily, nowadays sellers can conveniently scout highly qualified virtual eCommerce outsourcing consultants who will provide affordable support to any field of their business operations. We’ve gathered below what we believe are the Top eCommerce Outsourcing Consultants for 2019, for you to review and take action. Subscribe Now.

eCommerce 73

eCommerce Merchant Services Shipping Costs Shopify 73

Optimizely

JUNE 28, 2018

We know the ecommerce world changes rapidly, and it can be tough to keep up. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. So bookmark this web page, and get ready to nerd out on all of the ecommerce terms you could ever need to know. The Glossary.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Want our eCommerce conversion rate optimization team to help you through this process? Want our eCommerce conversion rate optimization team to help you through this process? Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution? Seasonality.

Channel 113

Channel Mobile eCommerce PPC 113

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. The ecommerce experts at ROI Revolution are dedicated to helping brands save money, grow profitably, and reduce risk.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Kissmetrics

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. What Does Amazon Attribution Cost?

eCommerce 258

eCommerce Channel Social Media PPC 258

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. What products tend to work best on each channel. Get in touch. Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

eCommerce Training Academy

DECEMBER 8, 2017

One of the best ways of growing an eCommerce business is to invest in digital marketing. The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. Watch the recording here. Paid Search. Affiliates.

Channel 78

Channel Social Media Marketing eCommerce 78

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Instead, focus on the channels that their buyers are actually using. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Social media advertising also utilizes PPC models.

Social Media 165

Social Media Marketing PPC eCommerce 165

ROI Revolution

OCTOBER 4, 2017

Post-desktop ecommerce is quickly becoming the new reality. First, let’s break down the Paid Search perspective on mobile and illuminate opportunities for ecommerce retailers to take advantage of. Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Algopix

AUGUST 14, 2023

In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. The Power of Reading for Amazon FBA Sellers In the fast-paced world of e-commerce, knowledge evolves swiftly. This is where reading comes into play.

Books 101

Books eCommerce Arts Webinar 101

ChannelAdvisor

FEBRUARY 7, 2017

One of the important dates of the year in the e-commerce calendar , Valentine’s Day is the perfect occasion for retailers to improve online sales and attract new customers. Consumers are now facing so much choice online for the big day that it has become vital for e-tailers to spend time on a dedicated strategy for February 14.

eCommerce 69

eCommerce Payment Services Multichannel Merchant Services 69