FastSpring

MARCH 15, 2021

That’s the beauty of subscription models. Of course, that’s an oversimplification. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. Why Shift to a Subscription Revenue Model. Advantages of a Subscription Model.

Subscription 137

Subscription Payment Services Shipping Costs Payments 137

GetElastic

SEPTEMBER 7, 2021

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.

Subscription 148

Subscription eCommerce Shipping Costs B2B 148

Kissmetrics

MARCH 15, 2021

Is email marketing dead? Email marketing is still going strong and is possibly the best possible strategy to grow your business. Email marketing is still going strong and is possibly the best possible strategy to grow your business. After all, what’s the good of marketing to someone if they’re not there? Why is that?

Marketing 361

Marketing White Paper Download Social Media 361

Ecommerce Platforms

APRIL 8, 2020

With more than 50 million students and 57,000 instructors teaching courses in 65 languages, Udemy’s a big hitter in the worldwide online learning industry. We’re going to save you doing all the hard work by giving you the low down on the best Udemy alternatives for online course creators. Teachable is a popular alternative to Udemy.

Payment Services 118

Payment Services Payments Subscription Blog 118

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Find an Amazon marketing consultant. 3 Ways an Amazon Marketing Consultant Can Help Grow Your Business. An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Many entrepreneurs do.

Marketing 247

Marketing PPC SEO Channel 247

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Of course, mine is just one of many SEO tools. Join or Create a Facebook Group.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. You have to offer something unique, compelling, and, of course, delicious. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Sounds exciting right?

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Ecommerce Platforms

OCTOBER 11, 2021

In addition, we'll walk you through other tips that guide you through the process of making videos, getting them online, and marketing them to online customers. Going too broad with your topic selection not only makes it more difficult to market your videos, but you're also competing with more content creators.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. Even for fully-staffed marketing teams, it can be overwhelming. Even for fully-staffed marketing teams, it can be overwhelming.

Marketing 253

Marketing Recommendation Document Other 253

lateshipment

OCTOBER 16, 2023

Of course, you do. Croma Croma uses moment marketing and meme marketing to drive engagement on its social media handles. Swiggy Swiggy is also a food technology company in India, which uses relatable posts and witty one-liners in meme marketing to advertise on social media. As a brand, do you have social media handles?

Social Media 130

Social Media Subscription Channel POS 130

Ecommerce Platforms

JANUARY 6, 2023

Are you considering launching your own online course? If so, you're likely in the market for an online course platform to help you get your venture off the ground. With Teachable, instructors can easily create and manage engaging courses using multiple media types, track student progress, and collect payments.

Payments 104

Payments Payment Services Subscription PayPal 104

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. People want to learn SEO and social media marketing from me.

SEO 327

SEO Channel Subscription Social Media 327

OracleBlogs

MAY 28, 2020

To help retailers shift into a new way of retail, the Oracle Retail Learning Subscriptions deliver an effective online learning program that employees can take at home or the office. The 30% off $297/per user for 1-year subscription promotion ends on May 31, 2020. Stores and Commerce Learning Subscription.

Subscription 59

Subscription Merchant Services Retail Omnichannel 59

Groove

DECEMBER 17, 2021

As mid-market and enterprise eCommerce merchants know, choosing an eCommerce platform for your business can set you up for success (or failure). There are many platform options available on the market today that offer cloud-based website hosting to fit a variety of needs. Do I Need Shopify Plus? Shopify to Shopify Plus Migration.

Shopify 195

Shopify Merchant Services Subscription eCommerce Platforms 195

Ecommerce Platforms

MARCH 22, 2022

There are a number of monetization options, such as one-time purchases and subscriptions, credit cards, and PayPal. You can launch your streaming environment using a range of video website themes and templates and access a host of built-in marketing tools for promotion. No course creation options. Further reading ??.

Payments 160

Payments Payment Services Multi-channel Subscription 160

Omnisend

MAY 24, 2023

Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business? month 24/7 support on paid plans 1.

Marketing 158

Marketing Live Chat Social Media Shopify 158

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

Ecommerce Platforms

NOVEMBER 3, 2022

With the help of the right online course builder, you can monetize your knowledge to a limitless amount of people. You can use this platform to launch an online course and sell it via your own website. Thinkific also seamlessly integrates with tons of marketing and business management tools.

Payments 104

Payments Payment Services PayPal Subscription 104

Retail TouchPoints

NOVEMBER 30, 2023

That is why PepsiCo has had to grow beyond the deep roots of these brands — and even the strong recognition of their names, logos and products — and use data intelligently to inspire marketing and product innovation. RTP: How has PepsiCo adapted its approach to marketing and engagement as a result of these evolving behaviors?

Food and Beverages 249

Food and Beverages Games Consumer Customer Retention 249

Ecommerce Platforms

JANUARY 29, 2023

As an OTT (over-top-media service) , Uscreen allows your audience to tune in and engage with videos across multiple channels, including TV, mobile apps, and desktops. You can also create a branded platform to host your video channels and track their performance. Further reading ? for your community to access. Winner: Mighty Networks.

Payments 104

Payments Payment Services Subscription Events 104

Ecommerce Platforms

FEBRUARY 26, 2023

Plus, it has a range of fantastic features to explore, such as a comprehensive course creation tool, integrated chat functionality, and support for users to create their own membership accounts. For instance, there aren’t a lot of built-in tools for marketing and promotion, and every pricing tier includes a transaction fee.

Payments 104

Payments Payment Services Webinar Live Chat 104

Ecommerce Platforms

JUNE 29, 2021

Every entrepreneur knows (or will likely come to know) the importance of email marketing software. Unsurprisingly, there are loads of email marketing solutions on the market to fit any budget and purpose – and with so many offers to choose from, the decision isn’t an easy one. . Email Marketing Automation.

Marketing 104

Marketing eCommerce Platforms Subscription BigCommerce 104

lateshipment

SEPTEMBER 12, 2023

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. Adapt a multi-channel marketing strategy Be where your customers are.

Social Media 130

Social Media Multi-channel eCommerce Events 130

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Yet, channel distribution is necessary in order to win sales. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Creativity is key in order to win mindshare.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Kissmetrics

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing.

Social Media 272

Social Media Marketing eCommerce Supplies 272

BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Word of Mouth Marketing Statistics.

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

SEPTEMBER 5, 2022

While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. For comparison, the next largest ad channel in terms of growth was digital, which grew 24% in Q1 YoY (albeit from a much larger starting point.).

Outdoor 239

Outdoor Magazine Subscription Retail 239

Ecommerce Platforms

FEBRUARY 27, 2023

Some expand on the course building potential of Uscreen, while others are focused more heavily on content sharing. Some video hosting platform options below will offer more video marketing features, advanced analytics, and community tools. There are course creation tools, branding and customization options, and more.

Payments 104

Payments Payment Services Multi-channel Events 104

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Of course, that can be easier said than done.

Retail 173

Retail Beauty and Health Subscription Games 173

Ecommerce Platforms

DECEMBER 14, 2021

Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term. Send transactional and marketing SMS. Sendinblue. Signup forms included.

WooCommerce 104

WooCommerce Marketing Multi-channel Social Media 104

Retail TouchPoints

FEBRUARY 7, 2023

It seems retailers are finally upgrading their marketing technology stacks with this technology. Retailers are finally starting to embrace AI in their core business operations — to boost efficiency by optimizing stock levels, for example, or combining supply chain availability with customer lifetime value to prioritize marketing offers.

Retail 236

Retail POS Apparel Department Stores 236

Ecommerce Platforms

JUNE 3, 2019

Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. One interesting thing you’ll notice, for starters, is that various email marketing services offer pretty much the same range of features. 10 of the Best Email Marketing Platforms. ??

Marketing 187

Marketing Social Media Subscription Multi-channel 187

Kissmetrics

APRIL 9, 2021

As a business or marketing professional, when consumer habits change , you must pay attention. The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection. We cover both in this guide.

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Payments Subscription Payment Services Consumer 242

Omnisend

APRIL 21, 2021

It might sound too good to be true, but that’s exactly what email marketing software does. In this article, we’ll take a closer look at exactly what these platforms do, the differences between them, and how you can choose the best email marketing software for you. What is Email Marketing Software? Get My Copy.

eCommerce 174

eCommerce Marketing Multi-channel Shopify 174

Ecommerce Platforms

JANUARY 26, 2023

Regardless of your aspirations with OTT, it’s important to remember that this market is far from tapped. The goal is to target unique markets where content is lacking, or those where the users crave highly specific content on a regular basis. Other instances simply started by a creator finding a gap in the market.

Payments 104

Payments Payment Services Subscription eCommerce Platforms 104