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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. Incorporate other channels where you can: . Then calculate it for the 2nd to 3rd.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Research shows that nearly 30% of businesses lacking appropriate multilingual support have lost customers.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. RTP: What about owned channels? of visits versus 17% in last year’s results. Why the shift?

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How to Collect Customer Data and Improve Shopper Experience

retailnext

The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer data allows retail owners to understand what influences purchase decisions. Streamline your cash flow and other retail operations. Gauge customer and purchase trends.