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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 270
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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs. to retain customers. Adding points, VIP, or referral programs with Smile.io Are you funny?

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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. Next, decide what channels will have the highest impact. What is Conversational Commerce?

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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4 Myths of International Ecommerce Expansion 

ESW

For example, shoppers in different markets prefer different payment methods. International customers know that and will tolerate longer delivery times. But our Global Voices survey shows that around 40% of shoppers still expect packages to arrive within a week – regardless of origin.

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Why Personalization in Ecommerce Matters

Kibo

Personalized shopping technology enables retailers to provide individualized experiences to shoppers across digital shopping channels by leveraging past shopping, behavioral and other data to dynamically display or deliver personalized content during a user’s digital shopping journey. . Improved Customer Engagement and Loyalty.

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24 best Wix apps for your store in 2023

Omnisend

This is one of the best Wix ecommerce apps allowing you to improve your targeting and remain consistent with your messaging across different channels. It is one of the most amazing plugins for Wix that gives you complete ownership of your customer data and interactions. You can even monetize your groups to add to your revenues.