Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 273

Social Media Consumer Information Marketing 273

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 237

Small Business Retail Retail eCommerce Social Media 237

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 242

Multi-channel Customer Social Media Retail 242

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 287

Customer Experience Customer Channel Omnichannel 287

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 299

Shipping Costs eCommerce Retail Merchant Services 299

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Collect and Leverage First-Party Data .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

JULY 28, 2022

In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? Keep customer data safe. Biometric laws, if they apply, require physical and digital security measures to safeguard biometric data.

Retail 255

Retail Customer Data Information Consumer 255

Retail TouchPoints

NOVEMBER 22, 2022

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. Next, decide what channels will have the highest impact. What is Conversational Commerce?

Payment Services 230

Payment Services Live Chat Payments Retail 230

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 271

Payments Payment Services Social Media Electronics 271

Retail TouchPoints

NOVEMBER 14, 2022

This can help improve customer loyalty and help you stand out from competitors. More Informed Decision-Making : Collecting and analyzing customer data is an essential step in the development of effective marketing campaigns and targeted product promotions.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. The big difference between the two is how they’re collected.

Customer 210

Customer Retail Information Consumer 210

Retail TouchPoints

SEPTEMBER 28, 2021

“In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data. You have to first earn their trust before you can benefit from their business.”. As Privacy Concerns Mount, Transparency and Communication Are Key.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Omnisend

MAY 31, 2023

It’s a robust SMS platform offering valuable customer data. But SMS is not the only channel that Omnisend supports. SMS segmentation and targeting – Omnisend allows ecommerce marketers to segment customers based on their shopping behavior and transactional events and send them personalized messages.

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

ESW

FEBRUARY 29, 2024

International customers know that and will tolerate longer delivery times. But our Global Voices survey shows that around 40% of shoppers still expect packages to arrive within a week – regardless of origin. There is no shortage of obstacles and challenges and setbacks to opening a DTC channel in a new market.

Payment Services 88

Payment Services eCommerce Shipping Costs Payments 88

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

RTP blog

MARCH 19, 2018

Customers expect ease, personalization and value — and they want it immediately. A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection. Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey.

Consumer 150

Consumer Retail Multi-channel Toys 150

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

AUGUST 16, 2018

invites your customers to reply with any reasons they may have had for leaving your business. Pro tip: Including a survey is a great way to do this.) Not only will you be showing customers that their satisfaction is your top priority, but also you’ll be able to more directly uncover key insights in order to focus on re-engagement.

Channel 199

Channel Customer Data Customer Improvements 199

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. Highlight the benefits of the program and explain how it works.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. But despite this, many brands make a lot of assumptions about what their customers want and need. Jules Pieri, CEO of T he Grommet.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Algopix

JULY 13, 2023

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Take away – With hybrid (omnichannel) selling becoming the norm, you can make use of public cloud platforms , which help you to collect customer data across all platforms.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Inflow Insights

OCTOBER 4, 2021

Many Facebook advertisers (including our own paid social strategists) are also turning to Blended ROAS — a brand’s total revenue divided by the total ad spend across all channels. Use a post-purchase survey. Just because you’re not automatically receiving customer data doesn’t mean you can’t gather it.

eCommerce 112

eCommerce Recommendation Social Media Events 112

Sailthru

JUNE 1, 2023

Experience #2: Men’s Wearhouse Style Quiz Objective: Collect preference data and re-engage customers Men’s Wearhouse created a quiz designed to convert one-time suit renters into active, engaged shoppers. Want to learn more about how Experiences can help your brand build thriving customer relationships and lifetime value?

Travel 78

Travel Customer Retention Demo Recommendation 78

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

Games 59

Games Marketing Multi-channel B2C 59

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher long-term customer engagement and brand trust. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

AUGUST 16, 2018

invites your customers to reply with any reasons they may have had for leaving your business. Pro tip: Including a survey is a great way to do this.) Not only will you be showing customers that their satisfaction is your top priority, but also you’ll be able to more directly uncover key insights in order to focus on re-engagement.

Channel 150

Channel Customer Data Customer Improvements 150

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

X-cart 66

X-cart eCommerce Marketing Live Chat 66