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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Marketplaces are still seen primarily as customer acquisition vehicles, with the largest group of retailers ( 71% ) saying access to a wider customer base was a key benefit of marketplace selling. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.

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4 Questions with CM Group CEO Wellford Dillard

Sailthru

Since 2008, Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Now we’re in an even better position to do so as a part of CM Group, under the leadership of CEO Wellford Dillard.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Considering the headlines surrounding the “Great Resignation,” it should come as no surprise that employee turnover is impacting customer experiences and overall loyalty efforts.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. This is a technique marketers use to divide their list into smaller groups or segments. Dynamic Websites.

Marketing 273
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6 Step To The Best Ecommerce Customer Experience

AcquireConvert

This seismic shift in consumer shopping habits means that eCommerce stores must ensure more than ever that they are providing a good customer experience. A report from PwC discovered that 73% of customers alluded to customer experience being an important factor in their purchasing decisions.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.

Payments 221
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A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Whether you call it omni-channel, unified commerce or multi-channel, one thing is clear: the ability to provide a seamless, consistent retail experience across channels is something to be thankful for.

Channel 52