Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment
Retail TouchPoints
JANUARY 29, 2024
Marketplaces are still seen primarily as customer acquisition vehicles, with the largest group of retailers ( 71% ) saying access to a wider customer base was a key benefit of marketplace selling. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.
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