Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
Retail TouchPoints
FEBRUARY 6, 2024
For instance, according to our survey , the majority of consumers view a brand’s website as their most important marketing channel. Peham is a SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer and coffee lover. Additionally, 60% will abandon purchases if a website is poorly designed or otherwise malfunctioning.
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