Inflow Insights

JANUARY 24, 2022

It also focuses on building customer loyalty. Loyal customers decrease the cost of acquiring new customers while increasing the number and value of sales. How Do Social Media & Customer Loyalty Work? Brand loyalty comes with tremendous rewards for eCommerce businesses. Focus on stories.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 78

Customer Loyalty Beauty and Health Customer Food and Beverages 78

Retail TouchPoints

NOVEMBER 28, 2023

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel.

Retail 232

Retail Social Media Channel Consumer 232

Retail TouchPoints

APRIL 14, 2021

The pandemic ushered in new norms for retailers and brands as they learned how to deal with the aftermath of closed storefronts, whether temporary or permanent. RTP: How have consumers’ expectations of offers and rewards changed from pre-pandemic to now? RTP: Why are offers and rewards so important to consumer loyalty?

Customer Loyalty 147

Customer Loyalty Customer Channel Consumer 147

Retail TouchPoints

JANUARY 11, 2023

Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer. By implementing a CRM solution, small retailers can compete.

Social Media 269

Social Media Multi-channel Customer Loyalty Shopify 269

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. And not just choices about what to buy, but where and how to buy it. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Wiser

JUNE 20, 2023

It encompasses marketer activities such as defining target demographics and customer segments, developing messaging that resonates with those audiences, creating content to build brand recognition, and leveraging digital channels to reach potential customers. They also give good customer service so people will come back.

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 106

Multi-channel Channel Multichannel eCommerce 106

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io Are you funny? Motivating?   

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Increase Engagement.

Social Media 363

Social Media B2B Document Information 363

Dynamic Action

MAY 23, 2024

Customer-centricity can drive benefits, including full-price sell-through, inventory optimization, margin optimization, customer profitability, and customer loyalty. What Is the Customer Experience? It’s no secret that the customer experience (CX) is the most crucial element impacting customer loyalty.

Customer 62

Customer Customer Loyalty Customer Experience Point of Sale 62

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Groove

MARCH 24, 2022

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction. Conclusion.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

DECEMBER 13, 2023

The power of social media: It’s no secret that when looking to purchase a product, outside of recommendations and reviews from fellow consumers or family and friends, social media is also a popular channel that influences most of our buying decisions.

Beauty and Health 223

Beauty and Health Social Media Consumer Customer Loyalty 223

ESW

JULY 12, 2023

Here are six ways customer reviews benefit brands with ecommerce channels. Boosts Sales through Social Proof Increased sales are the main reason why customer ratings and reviews are important to brands with DTC ecommerce channels. Other than relying on customers, how do brands attract even more reviews?

eCommerce 146

eCommerce Customer SEO Shipping Costs 146

Kissmetrics

OCTOBER 19, 2021

You’ve got customers coming into your store every day. Make sure they know about your website and social media presence by advertising your digital channels around the store. You could also offer points or a percentage off if your customer shares your social media pages with others or gets a friend to sign up to your digital channels.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Optimizely

JULY 2, 2019

But first, you have to figure out when and where you’re losing customer today. Here’s how to optimize your marketing strategy and improve your ecommerce sales funnel for higher revenue. Action: The end goal of every sales funnel is for the consumer to complete a purchase and become a customer. Awareness Generated.

eCommerce 240

eCommerce X-cart Improvements Channel 240

BigCommerce

FEBRUARY 1, 2018

How to Use Google AdWords Keyword Planner: Login. By probing into all of the different social media channels out there, you’ll start to identify how potential customers talk about your product or industry as a whole. Startup Slack Channel. Bootstrapped Chat Slack Channel. Side Project Slack Channel.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

SEPTEMBER 17, 2021

What’s crazy is a lot of marketers don’t know how to automate their Instagram marketing beyond scheduling a few posts… which isn’t really much automation at all. People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Groove

JUNE 28, 2022

For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. After analyzing the marketing channels available to this brand, we reached the conclusion that in order to maximize results, this client needed to increase the total number of emails sent to its audience.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

Dynamic Action

FEBRUARY 16, 2024

AI-powered retail technology can help retailers make sustainable choices, from inventory management to understanding customer preferences. Implementing AI-driven solutions allows retailers to enhance brand reputation, increase customer loyalty, and drive practices that benefit both business and the environment.

Retail 62

Retail Customer Loyalty Technology Fashion 62

lateshipment

MARCH 9, 2022

Late and inaccurate deliveries have a direct impact on your reputation, customer loyalty, and bottom line. A lost customer is an ultimate tragedy for your business because you can no longer count on any repeat business or positive reviews from them. Last but not the least, here are some facts to defend our statement.

Shipping Costs 246

Shipping Costs Shipping eCommerce Customer Retention 246

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback.

Retail 146

Retail Fashion Information Customer Data 146

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

lateshipment

FEBRUARY 3, 2023

Thus, e-commerce brands must start prioritizing customer retention over acquisition, as it is the best move to make. Increased customer lifetime value: Shopify found that customers who make repeat purchases have a higher lifetime value compared to one-time customers. Still not convinced? Why, you ask? Here’s why.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

FEBRUARY 23, 2022

Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience. Learn what metadata can be included with your photos and how it can be leveraged (location for mapping, voice audio annotation in the field, etc.). Whatever it is, there’s a way to illustrate it.

Retail 260

Retail Mobile Outdoor Social Media 260

Smile.io

NOVEMBER 17, 2022

Small Business Saturday is an excellent opportunity for small businesses to kick off the holiday retail season while building small business loyalty among its customers. Driving customer loyalty is essential for growth and stability in ecommerce. How to build loyalty on Small Business Saturday Implement a loyalty program.

Small Business Retail 81

Small Business Retail Social Media Omnichannel Customer Loyalty 81

Optimizely

JANUARY 10, 2019

Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

BigCommerce

SEPTEMBER 14, 2018

Which customer expectations are changing. How to design and optimize your website and its marketing. How to integrate other business operations accordingly. Customers are buying more and more things online and are buying fewer goods from traditional physical retailers. What’s your customer lifetime value model?

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 258

Customer Multi-channel Channel Customer Experience 258

Smile.io

MAY 22, 2020

Create a constant forum for communication In the age of social media, a potential customer can discover you on a number of online channels. In an industry where the competition is intense, ensuring your brand is credible and you’re continually building trust with your customers is essential in bringing in new and returning business!

Customer Loyalty 46

Customer Loyalty Beauty and Health Customer Social Media 46

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 285

Customer Loyalty Shipping Costs Technology Supplies 285

Dynamic Action

APRIL 25, 2023

Tailoring your products to suit the specific needs and preferences of customers in each country or region is essential to gaining a competitive advantage and becomes especially important when global expansion is a key business objective. What steps should merchandisers take to get localization right for their brand?

Customer Loyalty 62

Customer Loyalty Marketing Operations Customer 62