Remove Channel Remove Customer Loyalty Remove Outdoor Remove Social Media
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Don’t get caught up thinking of every possible customer; focus on the two or three audiences that will be the most likely to make a purchase. Social Media.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. The first step is to find a channel to engage with your customers after they make their first purchase.

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Driving value with a newsletter program and first-party data

Liveintent

A good place to start is by building inventory packages that allow advertisers to get in front of your audiences that consider specific newsletter components like: Content: A sneaker brand will likely want to advertise on content focused on fitness, sports, or outdoor activities.

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The Most Unique Loyalty Programs in Ecommerce

Smile.io

All loyalty program types are effective when you pick the correct type and put the work in. Along with marketing your loyalty program, there are several things you can do to add excitement to the customer loyalty experience from custom earning actions to time-based bonus points events.