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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. Trust that this will appeal to your customers’ competitive nature.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience.

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How Does Google Keen Compare to Pinterest?

Kissmetrics

of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. It’s a way for brands to create original content exclusively for Pinterest; and unlike other social media platforms, the stories don’t disappear after a while. What is Google Keen?

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Driving value with a newsletter program and first-party data

Liveintent

A good place to start is by building inventory packages that allow advertisers to get in front of your audiences that consider specific newsletter components like: Content: A sneaker brand will likely want to advertise on content focused on fitness, sports, or outdoor activities.

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