Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Smile.io

AUGUST 25, 2023

From a branded explainer page, clever VIP tier names, and on-theme language such as “Rewards Designed For You”, customers know the loyalty program is closely aligned with the brand values. Customers not only get to show off their artwork to a like-minded community and inspire others—they get rewarded for doing so!

Customer Loyalty 77

Customer Loyalty Beauty and Health Food and Beverages Customer 77

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Customers are now being forced to make do with less. Take a moment to think about how you can truly be there for your customers during this time.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 223

B2B eCommerce BigCommerce Omnichannel 223

Optimizely

JANUARY 11, 2018

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Instead of having to create a segment every time you want to send an email, dynamic segments do the work for you and constantly update with the newest customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

DECEMBER 15, 2022

As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul.

Arts 257

Arts Mobile Customer Loyalty Customer Data 257

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. These are just a few of the channels that marketers can utilize today.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 217

Shipping Costs Improvements Live Chat Retail 217

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 193

Customer Retail Information Consumer 193

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 228

Consumer Customer Loyalty Customer Experience Recommendation 228

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

Social Media 265

Social Media Multi-channel Customer Loyalty Shopify 265

Retail TouchPoints

SEPTEMBER 14, 2022

It is now more crucial than ever for retailers to rethink the way they are looking at user experiences and customer journey mapping in order to drive personalization at scale without breaking the bank. Any retailer will tell you that in order to build comprehensive and personalized digital experiences for their customers, they need data.

Retail 273

Retail Social Media Presentation Customer Loyalty 273

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Competitive pricing is a key strategy to build customer loyalty and increase sales. Customer support. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 322

Customer Loyalty Operations Improvements Customer Experience 322

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect. One truly can’t exist without the other,” she said. “I

Marketing 282

Marketing Customer Loyalty Omnichannel eCommerce 282

Groove

JULY 21, 2020

From small businesses to iconic brands, Klaviyo helps companies deliver unique and engaging experiences across email and other owned channels. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Create an account, important and sync data, and customize templates and emails for free.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Kissmetrics

JANUARY 17, 2022

Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. Most marketers use the strategy on multiple channels. Behavioral personalization analyzes customer interactions with your company, such as past purchases or website behavior.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 263

Social Media Consumer Information Marketing 263

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 202

eCommerce Order Fulfillment Fulfillment Multi-channel 202

Retail TouchPoints

MARCH 9, 2022

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue.

Retail 295

Retail Customer Data Customer Experience Social Media 295

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. Ecommerce personalization tailors the online shopping experience to individual customers based on their preferences, behaviors, and characteristics.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 295

eCommerce Shipping Costs Channel Operations 295

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Optimizely

NOVEMBER 16, 2017

However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And how are companies using AI classification to revolutionize the customer experience? Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

RTP blog

NOVEMBER 19, 2018

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. By digitizing retail business processes and deploying application performance monitoring in critical areas, you’ll be able to create superior and impactful digital customer experiences.

Retail 150

Retail Customer Data Operations Customer Loyalty 150