Retail TouchPoints

JANUARY 23, 2023

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers. Create superior customer experiences.

Improvements 208

Improvements Customer Social Media Retail 208

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

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Customer Multi-channel Channel Customer Experience 278

Fabric

FEBRUARY 9, 2024

Tim Cook, CEO at Apple For retailers, improving inventory health sounds simple enough. The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs. Additionally, retailers can implement key strategies to better optimize stock levels and meet customer demand. Let’s dive in!

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Improvements Shipping Costs eCommerce Fulfillment 130

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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Channel Social Media SEO Other 309

Retail TouchPoints

DECEMBER 29, 2022

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

Customer Experience 360

Customer Experience Management Customer Retail 360

Optimizely

MAY 27, 2020

And if you find that your shoppers have been responding, you can create a custom report to find out what exactly they’re saying. We also made phone number collection easier for your customers with a country code selector in web forms. Or select Poplar as a channel in your campaigns to target shoppers with direct mail campaigns!

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Improvements Customer Recommendation Omnichannel 195

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

MARCH 21, 2023

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. NorthLadder enables customers to sell old electronic devices that would otherwise become e-waste in landfills.

Electronics 306

Electronics Improvements Customer Experience Channel 306

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Customer Self-Service Portal.

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Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Then, spread a consistent message in all your channels.

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Channel Customer Jewelry Customer Data 226

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your…

Channel 333

Channel eCommerce Improvements Marketing 333

lateshipment

APRIL 9, 2024

If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). Such issues can deter customers from completing their purchases and lead to abandoned carts.

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eCommerce Merchant Services Shipping Costs Customer 130

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. However, when considering voice as a channel, it’s not just about making phone calls. Programmable Voice for Greater Customer Experience (CX).

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Customer eCommerce Retail Customer Experience 321

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If

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Channel Customer eCommerce SEO 98

Retail TouchPoints

AUGUST 18, 2022

Like their frontline counterparts in the healthcare and hospitality industries, retail workers also recently faced unpredictable and longer working hours, uncertainty surrounding Omicron safety protocols, and unruly and aggressive customers — often sapping morale. According to a poll conducted by Gallup, only 32% of U.S.

Improvements 288

Improvements Retail Information Management 288

Kibo

OCTOBER 27, 2022

Retailers now have multiple channels to interact with customers, such as online stores, mobile apps, customer service, buy online, pick up in store/curbside, and buy online, ship from store/distribution centers (DCs) scenarios. Benefits of Real-Time Inventory Visibility. 1 Key Benefits of Real-Time Inventory Visibility.

Customer Experience 90

Customer Experience Improvements Customer Shipping Costs 90

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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Multi-channel Channel Multichannel eCommerce 105

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Kissmetrics

DECEMBER 12, 2017

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Email marketing is still one of the most effective marketing channels. Content Reach. The result?

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Improvements Marketing Social Media Blog 491

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run. 8 Ways to Improve CTOR.

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Improvements Outdoor eCommerce Marketing Marketing 257

Retail TouchPoints

FEBRUARY 6, 2024

Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.

Recommendation 298

Recommendation Customer Hobbies Technology 298

Optimizely

MARCH 21, 2019

Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. There are different ways you can segment your customers to improve engagement and decrease email fatigue. Here’s how.

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Improvements B2C Channel Article 315

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 244

Customer Channel Technology Improvements 244

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

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Channel eCommerce Multi-channel Information 114

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. Their data can also highlight areas for improvement and new initiatives.

Shipping Costs 289

Shipping Costs eCommerce Customer Shipping 289

Omnisend

FEBRUARY 8, 2021

Omnisend’s newly introduced customer lifecycle stages were purposefully built to take any guesswork out of retention marketing and make it easier. Customer lifecycle marketing. Customer lifecycle marketing means personalizing your marketing messages and tactics as your customers move throughout the different stages of their lifecycle.

Customer Retention 97

Customer Retention Improvements Customer Channel 97

Retail TouchPoints

DECEMBER 13, 2021

When many of our customers think of Google, they think of Google at large — Ads, Shopping, Maps or GPay. For example, Albertsons is leveraging Google Maps capabilities to enable omni-shopping services that put Albertsons closer to the customer and offer a service that connects you back to their store.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

JUNE 9, 2023

The brands we work with are pursuing a multitude of sustainability initiatives, from improvements in their supply chain to innovative ways to extend the usable life of their products through curated resale channels. There is also a significant intersection of sustainability with customer preference data.

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Supplies Operations Shipping Costs Customer 246

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

lateshipment

NOVEMBER 8, 2023

Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? Higher the average order value, better the customer experience and post-purchase journey, more would be the customer retention rate.

X-cart 130

X-cart Improvements eCommerce Shipping Costs 130

Groove

MARCH 14, 2019

Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. eCommerce automation is most often used for customer service, payment and invoicing, inventory management, refunds/returns, email workflows, order management and shipping. Customer win-back campaigns. Customer service chatbots.

Merchant Services 279

Merchant Services Improvements Payment Services eCommerce 279

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. Both CLV and CLTV are common acronyms for Customer Lifetime Value and are interchangeably used.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Retail TouchPoints

MAY 18, 2023

Product reviews help them to choose items and click on ads with confidence by seeing average scores and reviews from real-world customers. Consumers face uncertainty buying products online, with an endless variety of options. The fact is, PPC works on many ad networks, not just Google Shopping.

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Improvements PPC Retail Financial Services 277