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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

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The 5 Most Common Omnichannel Mistakes – and How to Avoid Them

Retail TouchPoints

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. There’s no quick fix to transform your enterprise for the omnichannel 2.0

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. We just did an event with 100 influencers at our Hollywood store.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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10 Examples of Omnichannel Experiences from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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Why Decision Trees Are Terrible for Omnichannel

Optimizely

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. The many branches only apply to emails, leaving out your paid ads, push notifications, and other interconnected marketing channels in the process. Lack of cross-channel visibility. …and so on.

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NRF Projects a 4% to 6% Sales Increase in 2023 as Consumers Recalibrate Shopping Patterns

Retail TouchPoints

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. In just the last three years, the retail industry has experienced growth that would normally take almost a decade by pre-pandemic standards,” said Matthew Shay, President and CEO of NRF during the event. trillion and $5.23

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