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Channel Reimagines Physical Events, Looking To Reopen Slowly

Forrester eCommerce

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.

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Walmart ‘Simulcasts’ Latest Live Shopping Event on, Facebook

Retail TouchPoints

Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook.

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TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

Retail TouchPoints

Now, even as the popular social media platform continues to expand its reach into traditional ecommerce, TikTok has announced a new partnership with ticketing platform CTS EventIM to enable the sale of event tickets on its platform. ” The new feature arrives in Europe as TikTok’s future hangs in the balance in the U.S.

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Your Guide to eTail West 2024 in Palm Springs, CA: Event Tips & Tricks


Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Etail West 2024 Palm Springs Agenda & Speakers eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry.

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QVC and HSN Launch Celebrity-Packed Live Shopping Event

Retail TouchPoints

The event will feature dozens of celebrities, influencers, fashion designers, chefs, hosts and special pop-in guests including Whoopi Goldberg, Dolly Parton, Tori Spelling and Jennie Garth. QVC and HSN are launching “Shop With Us Live,” a livestream cross-platform shopping festival scheduled for November 6 and 7.

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Nordstrom Launches Livestream Shopping Channel

Retail TouchPoints

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. We hope customers see this as an opportunity to seamlessly shop and participate in an informative and entertaining event.”. retailer showing interest in this growing channel.

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Event marketing: Complete guide and strategies for 2024


It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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