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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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How Hot Topic and Lamps Plus Mastered Inventory Management and More

Retail TouchPoints

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. Another key challenge for Hot Topic’s inventory management system is ensuring its BOPIS options run smoothly even as it fulfills orders across multiple channels.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. One-to-one tablet-powered service is made extra relevant thanks to deep customer profiles that budtenders access and update via the point-of-sale system. Photo credit: Cookies.

Retail 353
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Customer data: Which retailers are leading the way?

365 Retail

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. appeared first on Retail News and Events. Let’s take a look at three leading retail brands getting it right.

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LVMH, Boohoo.com, Rémy Cointreau and Royal Canin are among leading brands confirmed to speak at Akeneo Unlock, the global PIM summit

365 Retail

Akeneo , the global leader in product experience management (PXM) and product information management (PIM), announced today that its annual global summit for the PIM and PXM community, Akeneo Unlock , is returning as an in-person event at the Maison de la Mutualité in Paris, on 15 and 16 March, 2022. About Akeneo.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

It’s an approach that’s spawning a whole new go-to-market channel for retailers and brands alike, as they tap into consumer desires for tactile and sensory experiences that can’t be duplicated online. Retailers are pushing the envelope to create memorable experiences that gather social media ‘Likes’ and excite and enchant consumers.