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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 285
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 204
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.

Hobbies 88
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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Your customers are interacting with your brand across a wide range of digital and physical channels. A platform that surfaces consent across all channels will help you stay in compliance with the laws and the consumer’s personal preference. Understand the journey: Today’s customer journey is hardly straightforward.

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10+ E-Commerce Memes On Post-Purchase Experiences

lateshipment

Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. Knowing the delivery timeline, keeps their expectations in check and helps you improve conversions and reduce cart abandonment. You can either do this or do not do this.

eCommerce 130
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. At the end of the day, no one knows better than you which different channels matter most to your target buyer personas. Post-purchase engagements.

eCommerce 252
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Which Retail Tech Is The Real Deal?

RTP blog

The RTP team discusses whether technologies such as Augmented Reality, Visual Search or Artificial Intelligence will improve (or are improving already) shopping experiences. Adam Blair, Executive Editor: By nature I’m somewhat suspicious about the potential of new gizmos to truly improve the shopping experience.

Retail 150