FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 179

Games Marketing Events Merchant Services 179

Retail TouchPoints

MAY 3, 2023

We believe our multi-brand, multi-channel business model and leading market position in essential core products will enable Carter’s to benefit from the market recovery in the years ahead,” said Casey. Nevertheless, Casey believes the brand is well-positioned to take advantage of a strengthening economy. “We

Presentation 248

Presentation Multi-channel Specialty Retailers Omnichannel 248

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 296

Multi-channel Games Retail Social Media 296

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Retail 284

Retail Social Media Multi-channel Channel 284

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 287

Games Social Media Multi-channel Consumer 287

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation.

Channel 78

Channel Merchant Services Payments Payment Services 78

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 262

Customer Multi-channel Channel Customer Experience 262

Optimizely

AUGUST 15, 2018

He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

FEBRUARY 15, 2022

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Mobile commerce will define the next evolution of grocery shopping.

Shipping Costs 318

Shipping Costs Payment Services Multi-channel Mobile Payments 318

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). Roku’s Head of Retail and Ad Sales, Sarah Monahan, took Retail TouchPoints behind the scenes for an in-depth look at Best Buy’s multi-faceted, bespoke CTV campaign and the results it drove.

Consumer 256

Consumer Multi-channel Electronics Improvements 256

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 323

Retail Multi-channel Technology Article 323

Groove

APRIL 1, 2022

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Splitly offers Starter, Growth, Business and Enterprise plans.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet. Goldfarb holds an A.B.

Customer 299

Customer Multi-channel B2C Omnichannel 299

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. The Omnichannel Approach.

Payment Services 252

Payment Services Shopping Carts Omnichannel Multi-channel 252

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Omnisend

NOVEMBER 17, 2020

If you’re running a WooCommerce store, you most likely already know the importance of staying in touch with your customers and that your audience uses various online channels. But one marketing method many merchants fail to employ is SMS messaging, which is a missed opportunity. The Benefits of WooCommerce SMS Marketing.

WooCommerce 88

WooCommerce Marketing Multi-channel Merchant Services 88

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. Kai Klement, Co-founder and Multi-Million Dollar Merchant, KAVAJ. Bryan Bowman, Founder, AMZ Profit Pros. Ship orders.

Definition 420

Definition Merchant Services Multi-channel Books 420

Ecommerce Platforms

APRIL 20, 2022

The company is best-known for supporting mobile point of sale solutions, and can offer a wide range of high-quality hardware to help you thrive offline. The technology comes with CRM features built-in, so you can create profiles for your customers, sending them emails and building marketing campaigns. Go to the top. Square POS.

POS 211

POS Shopify Payment Services Merchant Services 211

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Hybrid online/in-store/mobile shopping journeys are becoming the new normal. For marketers, this means eCommerce agility should be top of mind. Build engaging shopping experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57

Games Marketing Multi-channel B2C 57

Retail TouchPoints

OCTOBER 19, 2022

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

Merchant Services 280

Merchant Services eCommerce Shipping Costs Multi-channel 280

RTP blog

AUGUST 23, 2019

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? of total retail spend within the next four years. Why are they standing on the sidelines?

Merchant Services 150

Merchant Services Marketing Retail Shipping Costs 150

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. The latter ensures customers can still collect points for future rewards.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

Multi-channel 78

Multi-channel Channel Marketing Games 78

Optimizely

AUGUST 8, 2017

Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. 11:55 AM – 12:30 Janine Somers, Director of Marketing and Direct to Consumer Sales, Stonewall Kitchen Amy Romero, CMO, CreativeDrive John Osterholt, Sr. We’re here to help.

Multi-channel 210

Multi-channel lightspeed Channel Customer Retention 210

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app.

eCommerce 282

eCommerce Shipping Multi-channel Small Business Retail 282

Retail TouchPoints

AUGUST 25, 2021

If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. This means that, for a business, velocity, time to market, continuous improvements and ease of innovation are basic requirements for survival in a marketplace that is becoming increasingly global and yet customized.

Payment Services 261

Payment Services Retail Multi-channel Payments 261

Ecommerce Platforms

SEPTEMBER 30, 2022

This is where using the right mobile banking solution or financial platform becomes vital.So, today, we're looking at Juni , a FinTech solution that prides itself on providing financial services specifically for ecommerce merchants. For instance, cashback, multi-currency accounts, virtual cards, and insights – to name a few!

Merchant Services 197

Merchant Services Payment Services Shipping Costs Banking 197

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 78

B2B Mobile eCommerce Shipping Costs 78

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150