Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

ROI Revolution

JULY 18, 2019

Keep reading to learn more about paid search and why it’s important, trends we’re seeing in paid search, and how you can optimize your paid search strategy. It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Paid Search Trends. What Is Paid Search?

PPC 68

PPC Mobile Internet Retail Marketing 68

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Trend Forecasting. Keyword research and trend forecasting are just a couple of essential steps to get started. Optimize Your Google Ads for Mobile. Research shows that 61 percent of US Google visits happen via mobile devices.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

GetElastic

JULY 3, 2019

Reasons: If done in-house, it can save you a great deal of money Opens another channel for your prospects to reach your brand You can also guide your organic visitors to your social media handles to better your social media following and engagement This helps you keep your prospects close and can boost conversions through your social media channels.

Social Media 152

Social Media Marketing SEO eCommerce 152

Omnisend

MAY 7, 2021

It’s the practice of using all of your channels to create one, unified experience across all channels. Take a look at these best practices for acquiring new customers via PPC advertising (aka retargeting ads) to familiarize yourself with the process and how you can set up your retargeting to convert. Optimize Your Website.

eCommerce 148

eCommerce SEO Mobile Subscription 148

ChannelAdvisor

MARCH 24, 2017

Of all the online trends that have appeared in the last couple of years, the one that is foremost on my most-hated list has easily been the new visitor pop-up. Of course, it promises wonderful things, like a free PDF on “industry trends” or to add you to the mailing list for “crazy awesome deals!” Wreaking Havoc on Mobile Devices.

Mobile 73

Mobile Social Media eCommerce PPC 73

Omnisend

APRIL 28, 2023

And with mobile commerce , online selling is even more convenient. You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Fewer employees are needed and you can survive as a small team for a while.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

And with mobile commerce , online selling is even more convenient. You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Fewer employees are needed and you can survive as a small team for a while.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Kissmetrics

OCTOBER 27, 2020

Traditional outbound channels like TV, radio, print, radio, and billboards are there for all to see. Whether traditional or digital channels, the goal with outbound marketing is the same. Like outbound, without a solid strategy to guide its execution, inbound marketing is difficult to turn into a growth channel.

Marketing 291

Marketing Social Media Article SEO 291

ROI Revolution

JANUARY 3, 2020

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. These show some consistent trends across the board. What trends will actually impact you? Don’t want to scroll through LinkedIn and Twitter to see all the posts? Let’s Get Digital!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. The numbers put ad blockers in a wholly separate territory than your usual internet trend. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

NOVEMBER 28, 2017

Cyber Week 2017 Trends. mobile and iOS v. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Niche PPC Strategies. Which channels did they invest most in? Mobile Orders Surpass 50%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ChannelAdvisor

FEBRUARY 7, 2017

Don’t waste opportunities this Valentine’s Day by focusing only on one channel. Make sure your e-commerce strategy includes all digital channels — PLAs, PPC, content, social media and email marketing. Optimize for Mobile Shopping. Practice Multichannel Marketing.

eCommerce 69

eCommerce Payment Services Multichannel Merchant Services 69

UpSellIt

JULY 16, 2020

For instance, an ad for Denture Cream would be unlikely to do well on a channel targeted mostly at children. Likewise, ads for baby formula may not perform well on a channel targeted towards older adults. . For instance, if your target audience is younger people, consider putting more emphasis on your mobile and SMS strategy.

Marketing 85

Marketing eCommerce Recommendation Sporting Goods 85

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

PPC 88

PPC SEO Automotive Mobile 88

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.

Marketing 172

Marketing Social Media White Paper SEO 172

Omnisend

SEPTEMBER 6, 2021

Chloë Thomas: I think it’s been a fascinating time period because it’s accelerated so many trends. However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. The Mobile Phenomenon. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. The mobile revolution continues to fuel ecommerce growth.

PPC 60

PPC eCommerce Payments Payment Services 60

Omnisend

APRIL 30, 2021

The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. Jewelry Ecommerce Trends. Let’s look at some of the key jewelry ecommerce trends that marketers would be wise to embrace. rate for single-channel initiatives. Mobile marketing.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

AcquireConvert

AUGUST 27, 2020

This can help you with market mapping and benchmarking, channel acquisition, tracking customer behavior, and optimizing your funnel. Understand changes in category visitation, engagement and marketing channels. Identify marketing channels that drive the highest conversion rates. Identify industry trends? Compare pricing?

Shopify 69

Shopify SEO Payments Merchant Services 69

BigCommerce

FEBRUARY 13, 2018

This trend isn’t slowing down, either. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Image source. It’s Now or Never. .

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. In Away’s market, this ad type comes up a lot on mobile searches. Exploring the Away YouTube channel , they only have 668 subscribers (which is just a tad over the Store Growers YouTube channel , which you should subscribe to!).

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. Mobile Madness Part 5: The Mo-pocalypse. These statistics paint a bright future for the continued growth of mobile.

eCommerce 60

eCommerce Mobile PPC SEO 60

ROI Revolution

MAY 20, 2020

Paid search trends during COVID-19 have helped demonstrate the risk-averse nature of businesses following the Great Recession in 2008. With more people spending time at home with work, home projects, or hobbies on the brain, we’ve seen an increase in searches and sales volume from mobile devices. Stay Ahead of the Competitive Curve.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Let’s kick things off by looking back at 2022 and exploring the major wins, learnings, and trends that we experienced in the past year. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. Video Advertising Across Multiple Channels. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Inflow Insights

JULY 13, 2021

Implement them into your marketing plan, but continue experimenting and brainstorming additional ideas to keep up with your customers’ changing behaviors and industry trends. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Don’t forget to test on mobile. Offer Landing Pages.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

DECEMBER 8, 2021

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. This audit should evaluate: Crawl Errors HTTPS Status Codes (301, 404, 5xx) Site Speed Mobile Friendliness. Paid Advertising (PPC) Audit. Low-Funnel KPIs.

Improvements 106

Improvements Marketing PPC SEO 106

Ecommerce Platforms

OCTOBER 22, 2018

Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels. Admittedly, these channels would have made SEMrush a fairly solid tool for search engine marketing. But, here’s the problem- each of these internet marketing channels is pretty extensive. There’s more.

Marketing 116

Marketing Social Media SEO PPC 116

eCommerce Guider

SEPTEMBER 23, 2018

The consumer is who you the marketer targets, and there are multiple channels (Instagram, Youtube, Websites, Facebook etc) open to you to target. Your niche needs to have longevity i.e. selling finger spinners may not be a good website or youtube channel to create. Is Your Niche Evergreen Or A Trend? The Consumer . Competition.

Marketing 28

Marketing Merchant Services Webinar Payment Services 28

Ecommerce Platforms

MARCH 10, 2021

Mobile data access for all Semrush users. With the entire web now covered by mobile-first , access to mobile databases is a must-have for any digital marketer. After all, desktop and mobile data can sometimes vary considerably, and it is mobile that shapes the future of digital marketing. Semrush’s SEO Toolkit.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Ecommerce Platforms

JULY 31, 2019

You get to learn all about your site’s SEO, PPC, social media, and content marketing health, as well as generate valuable competitive insights. So far, SEMrush has built quite an extensive intelligence system across all the marketing channels on Google. Most Important Takeaways on Modern Display Advertising Trends. Fair enough.

Leisure 127

Leisure SEO Beauty and Health Mobile 127

Inflow Insights

JUNE 9, 2020

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Some of the important things a technical audit should look at is: Crawl Errors HTTPS Status Codes (301,404,5xx) Site Speed Mobile Friendliness Duplicate Content Broken Links Robots.txt Files XML sitemap.

PPC 82

PPC Marketing SEO Shipping Costs 82