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Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

On the flip side, the technology can be misused by bad actors in ways that jeopardize security, which in turn damages customer experience, loyalty and trust. They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale.

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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

and Secure checkout: TikTok has partnered with third-party payment platforms to facilitate transactions on TikTok Shop and to ensure a quick, smooth and secure checkout process. Previously, TikTok had only shared the availability of FBT in the U.K. ; The company also reiterated that all TikTok-protected U.S. and managed by the U.S.

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4 Ways to Prepare Your DTC Channel for Peak Season

ESW

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation.

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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

The Failing Security of Traditional Demographic Indicators The high turnover of CMOs isn’t just a statistic; it’s a loud wake-up call. Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 What is going wrong?

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.