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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. Consider: 95% own a home or condo, while 12% own a second home.

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

Using Google Merchant Center, you can upload detailed information about your shoes, including titles, descriptions, prices, and images. Consider an online clothing retailer: customers can compare different brands' styles, colors, and prices at a glance, without having to navigate multiple websites.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

From managing more SKUs across multiple sales channels, to more intricate and sophisticated order management operations, to complex post-purchase processes, scaling operations in the lightning quick and rapidly changing fashion and apparel industry is fraught with risks and pitfalls.

Apparel 130
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Amazon Selling Strategies to Get You Started Now

BigCommerce

Channel conflict (i.e. creating a channel that leads to pricing problems across all other distribution channels). Amazon is viewed as too overwhelming with the kicker that it could disrupt existing ecommerce or traditional sales channels. Cost and Time Effective Strategies to Start Selling on Amazon.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

Run awareness-based campaigns on every major paid ad channel. I’d recommend Google, Facebook, and Instagram at a minimum, but feel free to advertise on any channel you think is appropriate for your audience. First, account for higher costs the closer you get to Christmas. Be thoughtful with your budget. Try New Platforms.

Marketing 307