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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106
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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. Depending on what you’re spending on each channel, it might be valuable to look even deeper into the difference between Google Ads and Bing Ads for example. I recently came across this example from shaving company Supply.

PPC 113
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How to Achieve Long-Term Business Growth Without Increasing Your Ad Spend

ROI Revolution

Supply chain strain. Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Take a high-level look at where your budget goes across channels. If you’re reallocating your ad spend, you don’t necessarily have to put it into another channel or campaign. An impending recession.

PPC 78
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104
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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

Utilize digital marketing channels, such as Amazon PPC advertising, social media, email marketing, and content marketing, to create awareness and drive sales. Supply Chain Considerations Ensure that your supply chain is capable of supporting your new product or service.

eCommerce 130
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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Throughout this already arduous period, they have had to juggle fluctuating demand, heightened protection for their workers, inventory and supply chain issues, an influx of counterfeit goods, and pressure from third-party sellers (3P) to sustain their services. Here’s a quick look at their journey. Small Business Assistance.