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You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. The Psychology of Online Pricing. This is called the zero price effect , or the irrational urge to get free stuff. Source: Shippo, 2021.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. It’s inevitable. Sometimes a piece of content may hit, but most often, it doesn’t.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider.

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Free Shipping or Fast Shipping? Both!

ChannelAdvisor

You can have a great product, but if you can’t get it to the customer free of cost or within two days, you have a great product without any takers. In 2023, customers expect nothing less than free and fast shipping. It is extremely hard to offer both free and fast shipping if you don’t have the pockets for Fulfillment by Amazon.

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Free Shipping or Fast Shipping? Both!

ChannelAdvisor

You can have a great product, but if you can’t get it to the customer free of cost or within two days, you have a great product without any takers. In 2023, customers expect nothing less than free and fast shipping. It is extremely hard to offer both free and fast shipping if you don’t have the pockets for Fulfillment by Amazon.