article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands.

article thumbnail

Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Forrester’s research shows half of firms have moved some digital marketing capabilities in-house and another third plan to do so. Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety. Make In-House Digital Marketing A Strategic Asset. Make In-House Digital Marketing A Strategic Asset.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth?

article thumbnail

Excess Inventory: The Losers And Wieners

Retail TouchPoints

Apparel companies, in particular, are constantly experimenting with new products and designs or expanding into different markets, only to find that they may have misjudged demand. The breadth and depth of global demand for this inventory ensures market-driven prices at e-Commerce velocity.

eCommerce 273
article thumbnail

5 Questions to Ask When Selecting an eCommerce Analytics Provider

Profitero

If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs. Can the provider help me navigate the difficult world of eCommerce? In which markets?

article thumbnail

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Retail 246
article thumbnail

How 3 Brands Conquered Global Markets with Localized Websites

BigCommerce

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.