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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How can B2B companies overcome these challenges?

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How can B2B companies overcome these challenges?

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow.

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Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

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Gap to Close all 81 UK Stores, Seek Franchise Partners for Other European Markets

Retail TouchPoints

Shutdowns will begin in August 2021, but Gap isn’t exiting the countries completely — it will maintain its ecommerce business in the region and is looking for a partner to run that operation. In the United Kingdom and Europe we are going to maintain our online business,” said the company in a statement.

Other 276
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Media Networks Beyond Retail: How to Activate Your Right to Win

Retail TouchPoints

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. It’s no wonder then that 55% of companies in just the travel and hospitality industry alone are interested in building media networks.

Retail 246
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High growth e-cigarette brand opts for Brightpearl to light up multichannel expansion

365 Retail

Irish vaping brand Ecirette is set to transform its business operations with Brightpearl’s game-changing retail operating system (ROS). Ecirette turned to Brightpearl to streamline and automate its manual processes and support its big picture aims for multichannel expansion.