How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform
ChannelAdvisor
APRIL 25, 2022
In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How can B2B companies overcome these challenges?
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