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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. According to Google , customers searching for a “discount code” has increased by 50% in the last year. Delighting Customers with a New Pricing Strategy.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. Consumer expectations are evolving every day, and the bar is getting raised higher and higher on what you have to do to make customers happy.”. were up 80% last year, approaching $5.6

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Buy Online, Pickup In-Store (BOPIS) retail strategies offer enormous upside for retailers and customers alike. Major retailers survived 2020 by transforming how they got their products into customers’ hands. A retail fulfillment process that is known as BOPIS — Buy Online, Pickup In-Store. What is BOPIS?

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No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday

Sailthru

The holidays mean lots of shopping and lots of competition. We all know that customers are bargain hunting too. Holiday shopping is all about the deal. You can try your hand at comparison shopping to show side-by-side products with competitors and highlight areas where you win, especially if you’re priced lower.

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