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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

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Top 10 Ecommerce Conferences to Attend in 2020

ROI Revolution

Ecommerce conferences are a great place to: Learn about the latest news and industry trends. We’ve curated a list of the top ten 2020 ecommerce conferences you should attend. These conferences offer unparalleled networking and learning opportunities to ensure you’re at the forefront of your industry. Published February 6, 2020.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

“For much of the history of retail, there have been significant barriers that put high hurdles in front of entrepreneurs who wanted to launch a new brand,” said Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon during the third annual Accelerate conference for Amazon sellers. And it doesn’t stop at the transaction.

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber. Is it their audience? Is it data?

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

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