Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 232

Technology Arts Payments Customer Loyalty 232

Retail TouchPoints

FEBRUARY 6, 2023

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. These consumers don’t value fast; they value a tight time window.

Customer Loyalty 147

Customer Loyalty Improvements Customer Retail 147

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 285

Customer Experience Recommendation Consumer Customer 285

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Smile.io

NOVEMBER 15, 2023

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

Customer Loyalty 58

Customer Loyalty Customer Beauty and Health Food and Beverages 58

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

Small Business Retail 241

Small Business Retail Recommendation Consumer Customer Data 241

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 210

Consumer Gifts Events Customer Experience 210

lateshipment

MARCH 13, 2020

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. The Post-Purchase Experience Gap. What is On-Brand Post-Purchase Customer Experience? But this is where problems begin to crop up.

Customer Loyalty 242

Customer Loyalty Customer Shipping Costs Shipping 242

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

365 Retail

OCTOBER 30, 2023

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

Small Business Retail 111

Small Business Retail Shipping Costs Customer Experience Customer 111

RetailMinded

NOVEMBER 9, 2023

Well-designed packaging from packaging companies like The Packaging People can craft a delightful unboxing experience that makes customers feel excited about their purchase and more likely to recommend the brand to their family and peers. This can lead to an overall more positive customer experience.

Customer Loyalty 52

Customer Loyalty Customer Recommendation Social Media 52

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Retail 291

Retail Customer Loyalty Games Reference 291

Omnisend

JUNE 28, 2021

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. 71% of consumers feel frustrated when their shopping experience is impersonal.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

365 Retail

JUNE 19, 2023

Customer loyalty programmes are ‘vital’ for retailers to retain customers, with over half of the UK consciously buying less due to the cost-of-living crisis, according to a new report by Deployteq and the Data & Marketing Association (DMA).

Customer Loyalty 52

Customer Loyalty Customer Retail Recommendation 52

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 259

Consumer Social Media Improvements Customer Loyalty 259

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. RTP: It seems like consumer priorities fall into two main buckets: ease/convenience and health/safety.

Consumer 256

Consumer Supplies Fulfillment Technology 256

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. Implicit in this shift is the rise of personalization in the customer experience (CX). Importantly, this subtle shift has enormous implications for businesses.

Recommendation 268

Recommendation Arts Retail Consumer 268

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 202

eCommerce Order Fulfillment Fulfillment Multi-channel 202

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 248

Consumer Merchant Services Social Media Technology 248

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 263

Social Media Consumer Information Marketing 263

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

SEPTEMBER 22, 2022

But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. The in-store shopping experience can never be replaced, but it does need to be improved. It means putting your customers first and leveraging localization to increase sales and customer loyalty.

Customer Loyalty 271

Customer Loyalty Social Media Customer Experience Fashion 271

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Connect Your In-Store and Digital Experiences with Conversational Commerce. Modern consumers live on their mobile devices. A Personalized Shopping Experience.

Omnichannel 244

Omnichannel Customer Loyalty B2C B2B 244

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. consumers have at least one email account, with the average addresses per person totaling 2.5. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Retail TouchPoints

SEPTEMBER 21, 2023

For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. But there’s a flip side: an overly aggressive AI might feel intrusive, turning our joyful shopping experience sour.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

UpSellIt

FEBRUARY 13, 2019

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. Focus On Your Customer Experience.

Customer Loyalty 61

Customer Loyalty Shipping Costs Customer Shipping 61

iVend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Customer Social Media Retail 98

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. But what does this look like in practice?

Customer Experience 78

Customer Experience Improvements Management Customer 78

365 Retail

JUNE 1, 2023

High street retailers have recently faced increasing competition from online outlets such as ASOS, Boohoo and Pretty Little Thing, forcing brick-and-mortar brands to innovate and diversify to maintain customer loyalty and satisfaction. Smart Shelves AI can also enhance the customer experience from behind the scenes.

Customer Experience 52

Customer Experience Payment Services Customer Mobile Payments 52

Kissmetrics

JANUARY 17, 2022

For example: they personalize subject lines companies send them to welcome new customers and acknowledge orders they target consumers who’ve abandoned carts. For further personalization, businesses can use their data and track consumers’ behavior to tailor the emails and increase the chances of a purchase. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Loyalty must adjust to meet those evolving consumer expectations.

Travel 196

Travel Clothing Technology Customer Loyalty 196