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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Its simplicity works for the retailer and customer alike.

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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Understanding Economy Pricing Economy pricing, often referred to as budget pricing, is a strategic approach to pricing wherein businesses set the cost of their goods or services significantly lower than their competitors. However, economy pricing is not suitable for all types of businesses.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. She wore it and the retailer got blasted with traffic.

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Stockly Review: Outsmarting Out-of-Stocks

Ecommerce Platforms

In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. If you operate an online store and your customer sees a product out-of-stock, the chances are they’ll leave your website and look for an opportunity to buy elsewhere.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Go to the keyword planner tool page.

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