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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

Apparel 257
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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 195
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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure. In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions.

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Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail TouchPoints

“Now more than ever, it is critical for us at Sephora to be able to adapt to the quickly changing retail environment, and that’s especially important at the point of sale,” said Sree Sreedhararaj, SVP and CTO at Sephora in a statement.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales. billion in retail sales.

Retail 244