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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience

Retail TouchPoints

D:R Consumers are now looking for a transformed shopping experience and ways to express themselves through the products they buy. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. How are you catering to them?

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The entire Go There campaign was fashioned around consumer insights. We covered all of these activations across our social channels and, of course, it’s still on our [social] grid. Number two, we know our consumers are inspired by athletes. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 242
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 140
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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Educate Shoppers to Help Them Make the Right Choice. Will it fit in my space?

eCommerce 296
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 281
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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. It’s definitely about time the vast majority of retailers were focused on the customer, with data as a backup.