The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits
BigCommerce
SEPTEMBER 12, 2017
A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Typically, omni-channel retailers aren’t startups.
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