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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online.

Supplies 306
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Gene Bornac is Chief Strategy Officer at enVista.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. But underneath this positive blanket statement are a lot of nuances.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.