Remove Consumer Remove Games Remove Search Marketing Remove Technology
article thumbnail

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 255
article thumbnail

The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

article thumbnail

Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 263
article thumbnail

What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan Bose is Founder and CEO of NetElixir.

Jewelry 154
article thumbnail

January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

And brands that are new to the Amazon advertising game and haven’t quite found their footing are often left in the dust. They’ll become 40% of the consumer base in 2020. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. Digital video will also hit its stride.

article thumbnail

Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Instead, consumers have been buying and sharing via word of mouth. . Amusement — games, stories.