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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Get culturally competent : Chinese shoppers are a world away from American consumers.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 261
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6 Marketing Traps You Can Catch Students With

RetailMinded

Students make up a large piece of the modern consumer market. Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This is the primary reason why social media influencers are so popular these days.

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6 MarTech Trends in 2021 and Beyond

Kissmetrics

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. After the transition is final, marketers will no longer be able to capture individual consumer data.

Marketing 278
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RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

RTP blog

Debbie Hauss, Editor-in-Chief: I am definitely fascinated by what Bottlefly is offering: “a patented method for tracking consumer preferences in sensory-based products.” Envizzo places products into short-term rentals and boutique hotels, providing a platform to collect consumers’ insights and offering the products for sale.

Events 150
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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person.